Case study · PurpleBrick
PurpleBrick Avenue Garden
51 acres. Sold out in full.
01 The challenge
Turn a large plotted development into a sought-after destination.
At 51 acres, Brick Avenue Garden was envisioned as a complete plotted community in Mysuru. The challenge was to create a strong market identity for the development, attract both end-users and investors, and build sustained demand in an emerging plotted development market.
02 The Flow move
We gave the project an identity that lived up to its name.
Flow built the project from the ground up, from brand creation and market positioning to demand generation and sales execution. Positioned as a 51-acre plotted community, the development was presented as more than a plotted layout: a destination designed around community living and long-term ownership.
03 The result
100% sold out. A complete market success.
- Plotted community in Mysuru
- 51 acres
- The entire plotted development successfully sold
- Sold out
- Happy families*
- 500+
Brick Avenue Garden demonstrated Flow’s ability to build demand beyond apartments, taking its integrated sales and marketing expertise into the plotted development segment and establishing one of Mysuru’s strongest-performing plotted communities.
