About
Flow Realty
We are one of the biggest sales outsourcing partners or mandate players in South India, with a success rate of over 90% in the last 3 years. Whether it is a new launch or a stressed project turnaround, you can count on us to break the sales puzzle and deliver what you exactly need – steady, predictable, profitable sales.
What is the single biggest challenge facing real estate today or ever? Ask any developer and you will get the same answer – CASHFLOW! Simply put, we solve the big challenge of CASHFLOW predictability in real estate.
Welcome to the world of Real Estate as a Service – a magical world of collaboration where you can focus on your land and construction, while we ensure you never have a sleepless night worrying about sales and cashflows.
3
Cities Powered by FLOW
2000cr
Of Residential Sales in 3years
20+
Project turn-arounds across 15 Developers
1000+
Strong CP Distribution Network
60+
Member talent pool from Tier-A brands & B-schools
Our Verticals
Flow Exclusive
Flow Luxe
Coming Soon
Flow Manage
Coming Soon
Changing Real Estate, one city at a time
Bengaluru
Where it all began! Since our inception in 2020, Bengaluru has been our home ground. With pride, we have successfully completed 15+ diverse projects in the city, catering to various budget ranges from 50L to 5Cr. Our footprint covers all directions of Bengaluru, and projects across lifecycles, with an enviable success rate of over 90%.
Mysuru
Building on the success of Bangalore, we are thrilled to announce our expansion into the charming city of Mysore. Our latest venture boasts a grand 150+ acre development, marking Mysore’s largest plotted project. With this, we also foray into our “0 to 1” model of Development Management (DM) where we help professionals launch a real estate brand from the ground up.
Bhubaneswar
As we grow beyond the South, we are proud to extend our wings to the capital city of Odisha, Bhubaneswar. Our newest undertaking, Project Codename Mesmerise in association with the city’s top developers & global design partners, is a testament to our ability to be able to change the way real estate is marketed across the country.
Meet our Co-founders
Known for the ability to turn around some of the toughest projects in the country, deep knowledge of the market, ruthless pragmatism, hustle & impressive industry network.
Industry experience: 15 years+ in senior roles with brands like Lodha Group, Embassy Group, and most recently at Shriram Properties as Director (Sales, Marketing, CRM). Managed sales of over 20+mn Sqft over geographies such as Mumbai, Bangalore, Chennai, Kolkata, Bhubaneswar, Mysore etc.
Alma-mater: Narsee Monjee Institute of Management Studies (NMIMS) & NIT Trichy
Known for the most unique marketing campaigns in real estate & understanding of the deep customer psyche. A Real Estate 40Under40 Awardee, she is a numbers champ, an avid reader, & a much-loved leader.
Industry Experience:14 years+ with brands like Lodha (Head - Sales Strategy), Brigade (Head - Marketing & Strategy), Shriram (Associate Director - Sales & Marketing)
Alma-mater: IIM Bangalore & Nirma University, Ahmedabad.
Leadership Team
Client’s Speak
Partnering with Flow for over a year and a half has been truly transformative. Their intellect and innovative approach have been instrumental in addressing developers' biggest challenges. We look forward to achieving even greater success together.
Mr. Gautam Unnikrishnan Nambisan Chairman & Director of UKN Properties
We began with great expectations, and I'm delighted to share that Flow not only met but surpassed them. The entire team contributed significantly to this success. This experience has been an enlightening journey with incredibly positive outcomes
Mr. Bhaskar T. Nagendeappa Joint Managing Director of Habitat VenturesPresident of CREDAI Bengaluru
Working with FLOW for our residential project on Mysore Road, was an exceptional experience. Their market expertise, personalized approach, and transparent communication made the process smooth and efficient. We are happy with the collaboration and looking for more of such in the Future.
Mr. D. Raghu Managing Director of Navami Builders
What sets Flow Realty apart is their exceptional professionalism and a strong management structure that ensures everything runs seamlessly. Working with them has not only been highly productive but also remarkably enjoyable.
Mr. Anurag Barmecha MD, Sparkle RealtyCase Studies
Solving the impossible in Koramangala
Stressed project turnaround
90% inventory sold in 18 months
Project received OC
Launched in 2015, Advaitha Aksha, located in prime Koramangala, faced significant challenges with only 15% inventory sold, slow construction movement, and significant loan outstanding. However, with the expertise of Flow, within a year, they achieved 80+ bookings, and sales worth 150 crores and were able to successfully deliver the project.
New launch strategy on Bannerghatta road
New launch
100% inventory sold in 18 months
One of Bannerghatta road’s fastest selling project
Habitat Aura from Habitat Ventures, an established player with 15 years of experience, wanted to leave no stone unturned for it’s new luxury project on Bannerghatta Road. Despite restrictions during the 2nd lockdown, we were able to deliver a successful online pre-launch and subsequently, have a complete sell-out of the project, a year before the possession timeline.
Turn-around in North Bangalore
Sales acceleration turn-around
100+ units in 12 months
Ready to launch Phase2
UKn the Belvedere, a structure-ready project in North Bangalore, faced sales challenges in a competitive micro-market. Flow's strategic relaunch, with support from the developer, led to a significant increase in site visits and the successful turn-around of the project cashflows. Within a year, 100+ units were sold, getting construction back on track.
A sterling performance in Whitefield
New phase launch
250 cr+sold in 12 months
Strategic financial turnaround story
Sterling Villa Grande, the group’s flagship project in Whitefield, faced challenges from the NBFC slowdown and the Real Estate downturn of 2018-20. With Flow's strategic approach, the launch of Phase 2 saw impressive results, with over 250 cr of inventory being sold out in a year, with minimal marketing burn.
Last-mile closure in Ecity
Last mile inventory sales
100 units in 12 months
Project sold out
Svamitva Emerald Square, a RTMI project, faced challenges in selling 100 unsold units, amounting to 50 cr of unrealized profits from the project. Flow's differentiated marketing campaign for #NOCA homes resulted in a significant increase in site visits and within 12 months, 90% of the remaining inventory was liquidated successfully.
Magic of volumes in Hosur road
350 cr of unsold inventory
Project perception turnaround
Sustained velocity of 25 units pm, with upward prices
A 9-acre affordable township off Hosur Road faced challenges with 800 unsold units and un-launched phases. Along with the developers, Flow's revamped site experience & confidence-building communication plan resulted in increased site visits & moved the sales velocity from 5 to an average of 25 units per month. In a year, over 300 units were sold, and we keep launching new towers every quarter. The relationship with the client has enhanced to us taking over all 3 projects in their portfolio.
Cash flow acceleration to aid timely delivery
Slow-moving inventory in good projects
Both projects fully sold out 6 months ahead, exceeding price promises
Continuing the success of Sipani Royal Heritage, Flow has now started working with Sipani at a group portfolio level & we have been instrumental in selling out their other 2 projects Sipani Pennantia and Sipani Viveza months before the delivery date.
Breaking pricing records
Sales acceleration re-launch
Nearly sold out in 8 months
20% better price than projected
A landmark project on Mysore Road, waiting for a change in positioning strategy. Flow's repositioning as a premium offering, collaboration with IKEA for a furnishing package, & introduction of a branded rooftop club, led to high demand in the market. With 150 bookings in 8 months, the project is almost sold out. Also, due to the big supply-demand gap strategy, we delivered a price 20% better than what was projected.
Making an impact in Bhubaneswar
New market strategy
End-to-end strategy consulting
Brand and portfolio change management exercise
Our maiden venture into a very interesting market, Codename Mesmerise, is designed to be a project that will change the way real estate is built and marketed in Orissa. With visionary, young developers Metro Group and Acrerise Builders, with design by the famed Hafeez Contractor and many other global experts, we are all set to break records in the beautiful city of Bhubaneswar. Stay tuned for more!
Showcasing the hidden potential of Mysuru
New market strategy
Creating a new real estate brand
End-to-end strategy consulting
Our foray into Bengaluru’s sister city, Codename Unstoppable, a 50-acre mini city of residential plots in Mysuru, is also our first assignment of creating a virgin brand. We are excited to work with PurpleBrick Developers on their maiden venture and hope to be the first big launch on the Bengaluru-Mysuru growth corridor. Watch this space for more!
Ongoing Projects
Codename Unstoppable
Sipani Royal Heritage
Suraksha Heritage Park
GRC SAFFRON SKIES
Navami Landmaark
Codename - Mesmerise
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Awards
