Case study · Beyond Acres
Beyond Acres
The Riverine: 200 plots. 90 days.
01 The challenge
Make plotted development more than just land ownership.
The challenge was to take a differentiated 21-acre plotted development to market and establish its appeal beyond conventional land investment. The project needed to connect with buyers looking for both long-term value and a more considered lifestyle proposition.
02 The Flow move
We put a new meaning to premium plotted living.
Building on the success of its earlier campaigns, Flow introduced The Riverine for Beyond Acres. The positioning brought together the project’s defining advantages, riverfront living, eco-engineered planning, green corridors and wellness-led amenities. By combining a differentiated product story with focused marketing, channel partner activation and sales execution, Flow created a compelling proposition on the Bengaluru-Mysuru growth corridor.
03 The result
200 plots sold out in just 90 days.
- Plots sold
- 200
- To achieve the sell-out
- 90 days
- Premium plotted community
- 21 acres
- A successful campaign built on a proven campaign identity
- The Riverine
Beyond Acres demonstrated Flow’s ability to create demand and drive sales velocity in the plotted development segment, extending its mandate expertise beyond residential apartments.
