About
Flow Realty

We are one of the biggest sales outsourcing partners or mandate players in South India, with a success rate of over 90% in the last 3 years. Whether it is a new launch or a stressed project turnaround, you can count on us to break the sales puzzle and deliver what you exactly need – steady, predictable, profitable sales.

What is the single biggest challenge facing real estate today or ever? Ask any developer and you will get the same answer – CASHFLOW! Simply put, we solve the big challenge of CASHFLOW predictability in real estate.

Welcome to the world of Real Estate as a Service – a magical world of collaboration where you can focus on your land and construction, while we ensure you never have a sleepless night worrying about sales and cashflows.

Our Verticals

Flow Exclusive

Marketing, sales, and collections outsourcing on an exclusive basis for projects that need an acceleration in their cashflows.

Ongoing Projects

Flow Curate

Boutique luxury retail service designed to provide international-standard realtor services to HNI home buyers.

Coming Soon

Flow Manage

An end-to-end DM solution for land owners or young developers wanting to outsource their entire value chain from product planning to construction management.

Coming Soon

Changing Real Estate, one city at a time

Meet our Co-founders

Known for the ability to turn around some of the toughest projects in the country, deep knowledge of the market, ruthless pragmatism, hustle & impressive industry network.

Industry Experience: 15+ years with brands like Lodha Group, Embassy Group and Shriram Properties.

Alma-mater: Narsee Monjee Institute of Management Studies (NMIMS) & NIT Trichy

Known for the most unique marketing campaigns in real estate & understanding of the deep customer psyche. She is a numbers champ, an avid reader, a people person & a much-loved leader.

Industry Experience: 14+ years with brands like Lodha Group, Brigade Group, and Shriram Properties.

Alma-mater: IIM Bangalore & Nirma University, Ahmedabad.

Leadership Team

Ayushi Garg
Sr. VP Strategy & Client Relations
Pankaj Gori
Business Head
Vishwas BV
GM Sourcing & Channel Relations

Client’s Speak

Partnering with Flow for over a year and a half has been truly transformative. Their intellect and innovative approach have been instrumental in addressing developers' biggest challenges. We look forward to achieving even greater success together.

Mr. Gautam Unnikrishnan Nambisan Chairman & Director of UKN Properties

We began with great expectations, and I'm delighted to share that Flow not only met but surpassed them. The entire team contributed significantly to this success. This experience has been an enlightening journey with incredibly positive outcomes

Mr. Bhaskar T. Nagendeappa Joint Managing Director of Habitat Ventures
President of CREDAI Bengaluru

Working with FLOW for our residential project on Mysore Road, was an exceptional experience. Their market expertise, personalized approach, and transparent communication made the process smooth and efficient. We are happy with the collaboration and looking for more of such in the Future.

Mr. D. Raghu Managing Director of Navami Builders

Case Studies

Solving the impossible in Koramangala

Stressed project turnaround 90% inventory sold in 18 months Project received OC

Launched in 2015, Advaitha Aksha, located in prime Koramangala, faced significant challenges with only 15% inventory sold, slow construction movement, and significant loan outstanding. However, with the expertise of Flow, within a year, they achieved 80+ bookings, and sales worth 150 crores and were able to successfully deliver the project.

New launch strategy on Bannerghatta road

New launch 100% inventory sold in 18 months One of Bannerghatta road’s fastest selling project

Habitat Aura from Habitat Ventures, an established player with 15 years of experience, wanted to leave no stone unturned for it’s new luxury project on Bannerghatta Road. Despite restrictions during the 2nd lockdown, we were able to deliver a successful online pre-launch and subsequently, have a complete sell-out of the project, a year before the possession timeline.

Turn-around in North Bangalore

Sales acceleration turn-around 100+ units in 12 months Ready to launch Phase2

UKn the Belvedere, a structure-ready project in North Bangalore, faced sales challenges in a competitive micro-market. Flow's strategic relaunch, with support from the developer, led to a significant increase in site visits and the successful turn-around of the project cashflows. Within a year, 100+ units were sold, getting construction back on track.

A sterling performance in Whitefield

New phase launch 250 cr+sold in 12 months Strategic financial turnaround story

Sterling Villa Grande, the group’s flagship project in Whitefield, faced challenges from the NBFC slowdown and the Real Estate downturn of 2018-20. With Flow's strategic approach, the launch of Phase 2 saw impressive results, with over 250 cr of inventory being sold out in a year, with minimal marketing burn.

Last-mile closure in Ecity

Last mile inventory sales 100 units in 12 months Project sold out

Svamitva Emerald Square, a RTMI project, faced challenges in selling 100 unsold units, amounting to 50 cr of unrealized profits from the project. Flow's differentiated marketing campaign for #NOCA homes resulted in a significant increase in site visits and within 12 months, 90% of the remaining inventory was liquidated successfully.

Magic of volumes in Hosur road

350 cr of unsold inventory Project perception turnaround Sustained velocity of 25 units pm, with upward prices

A 9-acre affordable township off Hosur Road faced challenges with 800 unsold units and un-launched phases. Along with the developers, Flow's revamped site experience & confidence-building communication plan resulted in increased site visits & moved the sales velocity from 5 to an average of 25 units per month. In a year, over 300 units were sold, and we keep launching new towers every quarter. The relationship with the client has enhanced to us taking over all 3 projects in their portfolio.

Cash flow acceleration to aid timely delivery

Slow-moving inventory in good projects Both projects fully sold out 6 months ahead, exceeding price promises

Continuing the success of Sipani Royal Heritage, Flow has now started working with Sipani at a group portfolio level & we have been instrumental in selling out their other 2 projects Sipani Pennantia and Sipani Viveza months before the delivery date.

Breaking pricing records

Sales acceleration re-launch Nearly sold out in 8 months 20% better price than projected

A landmark project on Mysore Road, waiting for a change in positioning strategy. Flow's repositioning as a premium offering, collaboration with IKEA for a furnishing package, & introduction of a branded rooftop club, led to high demand in the market. With 150 bookings in 8 months, the project is almost sold out. Also, due to the big supply-demand gap strategy, we delivered a price 20% better than what was projected.

Making an impact in Bhubaneswar

New market strategy End-to-end strategy consulting Brand and portfolio change management exercise

Our maiden venture into a very interesting market, Codename Mesmerise, is designed to be a project that will change the way real estate is built and marketed in Orissa. With visionary, young developers Metro Group and Acrerise Builders, with design by the famed Hafeez Contractor and many other global experts, we are all set to break records in the beautiful city of Bhubaneswar. Stay tuned for more!

Showcasing the hidden potential of Mysuru

New market strategy Creating a new real estate brand End-to-end strategy consulting

Our foray into Bengaluru’s sister city, Codename Unstoppable, a 50-acre mini city of residential plots in Mysuru, is also our first assignment of creating a virgin brand. We are excited to work with PurpleBrick Developers on their maiden venture and hope to be the first big launch on the Bengaluru-Mysuru growth corridor. Watch this space for more!

Ongoing Projects

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Codename Unstoppable
Codename Unstoppable Grade A Residential Plots in a 50-acre mini city, with 30+ amenities at an unbeatable price. Official Site
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Sipani Royal Heritage
Sipani Royal Heritage 9+acre biggest township in Chandapura. Intelligently planned spacious 2 & 3BHK with 30+ practical amenities. Official Site
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Suraksha Heritage Park
Suraksha Heritage Park Boutique Community of 198 apartments with 30+ amenities, located on Begur Koppa Road. Official Site
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GRC SAFFRON SKIES
GRC SAFFRON SKIES Uber Luxe Eco living 3&4 Bed Villas and Villaments, Off Kanakapura Road. Official Site
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Navami Landmaark
Navami Landmaark Bengaluru's 6th tallest skyscraper 2&3 BHK residential homes located on Mysore Road. Official Site
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Codename - Mesmerise
Codename - Mesmerise One of the tallest buildings in South Bhubaneswar. Designed by Global Experts. Executed by Home-grown Experts.

Are you a Channel Partner?

If you’re a channel partner looking to explore exciting collaborations with Flow for upcoming projects, you’re in the right place! Check out our Bro Portal, your gateway to new opportunities, partnerships, and success. Dive in and discover the endless possibilities that await you.
BRO PORTAL           BRO BOT

Awards

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